In this field, you'll apply research methods to construct scientifically testable theories about how non-verbal and verbal human communications are created, transmitted and received. You may concentrate on the ways messages shape and change human behavior in regards to attitude change, social change and politics. Global communication is also an important aspect of this field.
If you're interested in how messages persuade people, a degree in communication science might be for you. Communication science studies topics such as the influence of mass media on culture.
Whether you study for a Bachelor of Science or a Bachelor of Arts in Communication Science, you can learn about the tools and scientific methods used to study the ways messages influence human thinking. Courses also focus on government control over media messages, the influence of advertising on patterns of consumption or the impact of media on political life. Programs are often interdisciplinary, and students may choose to take electives in other departments. Some programs offer communication science internships.
In a Master of Science or a Master of Arts in Communication Science program, you can survey the history of the discipline and learn how to design scientific research studies. You'll also look at how research data supports communication theories. Student projects can include organizing focus groups or managing the communications of a political campaign. These 1- to 2-year programs often require students to write a thesis or take a comprehensive exam.
With a 4-year undergraduate degree in communication science, you may opt for a career in business communications, marketing, art direction or e-commerce development. A master's degree may prepare you to use analytical tools for market research and social program planning. With a Ph.D. in Communication Science, you can find job opportunities ranging from university teacher to government research analyst.